If their business assumptions are "users will never have a choice about how much we track them", they deserve what they got.
If their business assumptions are "users will never have a choice about how much we track them", they deserve what they got.
"They" being engineers, eh?
It's a tough sell to justify greenfield dev effort when there's a BigCorp paved road laid out for you.
If you’re a volunteer Roman legionnaire don’t be surprised when you are ordered to march on Gaul.
I feel like IC latitude isn't usually sufficient to say "Do we really want to require the identity our platform is based around?"
I personally wouldn't think that Facebook engineers would have had their hand forced on something like this.
So I'd imagine the internal pressure over something closer to main products would be the same or worse.
Centralizing identity was (prior to the EU) a core moat for Facebook/Meta.