Shareholders Are People, Too
bloomberg.com
bloomberg.com
I think if this were really how a substantial part of shareholders thought, we wouldn't even have this discussion, because climate change wouldn't even ever have become a problem.
It is a substantial part of how shareholders think, as individuals: the problem is that there aren't good channels for sending that message. Shareholder meetings require coordination and are open to manipulation by the C suite, and the market only lets you say "good" or "bad", not "do this" or "stop doing that".
The reality is that widely-held public companies offer this deal: We (the executive class) get to do whatever we want, and you can come along for the ride or you can get off. There is no room for your input in any capacity other than as a consumer.
Unions, on the other hand, can have their leaders show up and actually get a meeting. I hope activists shareholder gambits like this can move the needle in some way, maybe even build into a movement and surprise me, but the most practical way ordinary people can change corporate behavior is probably still labor organizing, as unsexy as that is.
Of course, even with the high costs, there are notable successes, such as Exxon having a quarter of their board replaced in 2021. And union organising is not mutually exclusive, in fact, Starbucks unions are seeking three seats on the board this year. But they're notable because of how rare they are, and the difficulties will mean that it's likely to remain relatively rare.
On the other hand, having the precedent set that it's even at all possible does probably make it more likely for directors to acquiesce to even non-binding resolutions.
[1]: https://corpgov.law.harvard.edu/2022/05/25/the-cost-of-proxy...
[2]: https://www.kirkland.com/publications/kirkland-manda-update/...