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Sounds like even if he's not interested in cross posting to Twitter immediately for monetisation reasons, he may make some non-trivial amounts by posting videos which are past the peak on YT. If he's not lowering the total YT view, that's almost pure profit.

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The risk will be around brand safety.

Youtube isn't a social network. Which means there isn't the possibility of someone popular e.g. Musk taking exception with a video, retweeting it with an inciteful comment and turning their followers against Mr Beast.

Which would be a problem given his whole strategy is to be apolitical and mass-market.

That's true. Although I wonder who would lose more in a brand conflict between MrBeast and Elon...

> Youtube isn't a social network.

Certainly seems to be one to me?

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