I would argue the opposite. This is just a much better TV. That’s what I will be using mine for, as a media consumption device.

The productivity/vr stuff is a new use case. It’s REALLY hard to get people to change their behavior. I’m sure I’m eventually be used for all kind of stuff like job training and whatever but at first, it’s just a 10x better screen.

Watching movies is a common use case for existing headsets, and features prominently in Apple's marketing of this device.