Breaking records does not mean profitable, having first hand knowledge of the situation esports (for Riot) is still very unprofitable -- the way that they try to measure esports profitability is by player increases/purchases after the events occur and leading up to the events and sponsorships of course.

esports does not bring in new players, it mostly brings back churned players or excites current players. The financial model for existing players versus new players is very different.

When you look at some of the sponsorship conversations over the past couple of years it makes sense why they needed to make some of the bets (https://www.polygon.com/2020/7/29/21347587/riot-games-saudi-...).