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> It's going to be something that is a step change, something so far ahead of the competition it will push them to be years ahead.

This is comedic writing.

Oops... I rewrote the start of that sentence, but not the end...

> Apple don't release new products until their angle on it is ready to corner the market. They are rarely first, often late, but almost always unique in quality and finish.

This is the myth at least.

> Apple don't release new products until their angle on it is ready to corner the market.

Like the Vision Pro?

I would say they generally set up to corner the market in 2-3 generations.

First iPhone, first iPod.. didn't quite take over the market, but it was a quick path from there to being dominating 3 iterations down the line.

I don't think this is realistic for cars though. It doesn't feel like a good idea to me, but who knows..

Yeah I think this holds true there as well. It's a small, niche market, but it's hard to argue what they are doing isn't leaps and bounds ahead of anything from Meta (Ignoring the price differences).

If Jobs were still around, I would agree. I'm skeptical this will be true for a car under Cook.