Are celebrity endorsements actually useful for building trust? Usually i view them in a negative light, thinking that they just paid someone to promote the product, rather that a genuine and organic endorsement.
I can't imagine this is highly controversial. Of course celebrity endorsements can be useful for building trust. This is supported observationally and by years of research in marketing psychology. It's not even necessarily limited to megastars : even endorsements from niche influencers and small-fish content creators can be marketing goldmines, nevermind the kind of overnight headwinds your product can get if someone with the reach of Oprah, Rogan, Musk et al starts pushing it.
Merely by participating on this forum etc etc etc