I would appreciate your feedback on:
- The effectiveness of the landing page in conveying my skills and services. - Any areas where the content could be more compelling or clearer or more detailed. - Your general impression and any suggestions for improvement.
Here is the link: https://appvisor.dev/
First 5 seconds: I can see that you do automation. This hooks me because I like automated stuff and it sounds like a way to buy time and money.
Next 30 seconds: I see some testimonials, but I don't see what you actually do. There's bright cyan text saying 40+ projects delivered. I click it and it does nothing. I want an example. I see weasel words like "meeting expectations", "clear communication", "commitment to availability".
But you've lost me here, before the close. I don't see what you could do. I know how to automate stuff too, just plug it into pipedream lol. You could give an example of something that would be a complete pain for me to do. We have tons of toil - we've automated the low hanging fruit like onboarding, offboarding, CS ticket tracking, anything we check every day. What else is left that a pro can do?
I think blogs are overdone by freelancers, but it sounds like you'd benefit from one.
It feels bland, but it is not bad. A great-looking portfolio page isn't going to get you a job, but it definitely is something that keeps you on my mind - especially if I can tell you made it yourself and it's a front-end/creative role. It also loads kinda slow, but that might be the geography of the situation. Consider your website to be the thing that telegraphs a lot about your business in subliminal ways.
I hope these help
This landing page is not going to win you any business on its own. Its further down your funnel. Whether you are running ads or writing content or just word of mouth telling folks about this site after you meet them, your clients will be learning about you from outside of this site. I would think of it as your business card.
What I would improve.
- Have a favicon
- Allow for bookings without the need to sign in (just ask for an email/phone number).
- An exact list of services you offer (iOS, Android, Websites, Desktop Apps, Scripts? All Those?)
Unrelated question: you do scope, contract and payment arrangements directly or use some kind of freelance platform?
I can't tell if you just use something like Zapier or Autohotkey, or maybe you write custom enterprise integrations, what scale of clients you typically work with (are these mom and pop shops, agencies, other companies...?) No idea what your normal project timelines are, what you charge, etc.
What you have just seems like a business card and booking calendar, not really a landing page. If I were looking for "automation" (which is itself very vague), I probably wouldn't want to spend a call with you just to find out the basics, instead of just looking on Upwork for specific skills and experiences.
But I dunno, you already have 40+ projects and 30+ clients, so maybe your method already works fine and I'm just nitpicking!
What did you want to accomplish with this (presumably new or changed) landing page?
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Side note: Your page is a bit slow to load. I'm on gigabit and saw a spinner for a bit... that shouldn't be necessary for such a simple site. This is probably a good example of the kind of site that could be written in simple HTML with just a sprinkle of JS, or at least statically built with the JS part (the calendar) rehydrated in after the main content.
I'd also look into removing the "Koalendar" branding if you can (paid plan? not sure). That calendar is also kinda slow, taking a few seconds to load between pages that end up just showing one available date.
Maybe this is because I'm from the USA and you are in the Netherlands (lucky! I'd love to visit someday), but even then, you should be able to CDN most of that (not the calendar, maybe, but at least the static stuff).
Until now, I've acquired clients through word of mouth or online job boards, but I struggle with presenting my expertise. I'm trying to improve my presentation skills through working on this webpage and it will essential serve as a digital business card for non-technical business owners.
I'm aware of the slow loading issue and plan to address it as the final step, once I'm satisfied with the landing page's overall content.
Can you provide any specific examples (screenshots, repos, code snippets) and/or link specific testimonials to specific projects?
Still, even with just those changes, it's so much clearer!