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No. Right now, with the bad news already coming out, the harm is increasingly priced into the stock price. The time to short was when they IPO'd and half of everyone saw this coming.

Normally I have a rule of "never short". Wish I'd broken it this time :-(.

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It's always been virtually impossible to borrow the stock in order to short it; the float is small and the cost of borrow is extremely high.

Yeh, i was looking/playing the puts and it was traded very thinly as well, took ages to get bites so didn't try again after i did it once.

Why never short?

Because a short has a hard limit on the possible gain (the amount you got when selling minus the borrowing cost, if you can buy it back at zero when you have to return the stock), but no limit on possible losses (if there is a rally or a short squeeze and the price at which you have to buy it back is ten or hundred times of what you sold it for). This is especially nasty if your trade partner knows you have shorted 40% of the traded stock and he controls 61%: he can demand any price he wants for the 1% you must buy from him to fulfill your side of the trade. http://www.nytimes.com/2008/10/30/business/worldbusiness/30i...

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