I agree with your general idea. This particular example looks mixed to me.
> 1. Deliver the world's most advanced, safe, and responsible AI.
For a company with Google's resources, this could be a good mission.
> 2. Improve knowledge, learning, creativity, and productivity.
What?
> 3. Build the most helpful personal computing platforms and devices.
This could be a good mission, or a disposable platitude.
> 4. Enable organizations and developers to innovate on Google Cloud.
If they want to keep a cloud business, I guess they have to mention it in the goals, though this one sounds like they haven't given it any thought, and just cribbed some disposable copy out of sales materials at the last minute.
Maybe it's alluding to some innovation-enabling AI technology push (like focusing on meeting the demand for some kinds of AI compute capacity, through proprietary hardware and software)? Why not say that?
> 5. Provide the world's most trusted products and platforms.
If they wanted to make this a cornerstone, I'd say they have to be more specific. Does it mean making things work better? Respecting people's privacy and security in some way other than what they currently say they do? Start focusing on products and services in which canceling isn't an option, so people can depend on them?
> 6. Build a Google that's extraordinary for Googlers and the world.
Needs elaboration for what this means, and how they're going to do it.
> 7. Improve company velocity, efficiency, and productivity, and deliver durable cost savings.
They sure to have a lot of goals that would be tricky to solve for simultaneously, if these were all real top-level-ish goals.
More interesting would be if they said (off-the-cuff) "Our sole top-level goal is to deliver the world's most advanced, safe, and responsible AI. We actually really, really mean it. To that end, adtech is now a subgoal in support of short-term funding the AI goal, adtech will disappear in 4-8 years, and until then will be staffed at minimal sustaining level. Information services and devices are solely to provide data and user access points for the AI work. Cloud services are refocused on AI-based solutions. We don't need 70% of our current employees, and we need to replace some of that freed headcount with different kinds of thinking. And we need to get the remaining and new people to be motivated by the mission, despite 20 years of hiring and incentives that would naturally lead most to focus on career rather than mission."
Probably neither they nor any other huge company could pull off a serious goal focus like that, and they'd basically throw away a cash cow machine that could've been milked much longer. But it would still be interesting.
It's really an exercise in what it might mean to take stated corporate goals very, very seriously, rather than the default, which is a behemoth lumbering on pretty much as before, while some costs get cut, and people spin their metrics and reports a little differently.
Or try "Our sole top-level goal is to maintain adtech dominance and revenue, through..." That's not as big a mission change, and maybe you can get by with just nudging huge hierarchies of career-directed people with broad platitudes and KPIs&OKRs.