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Huge win for Meta, Google and the overall advertising industry.

Fewer Safari browsers equals less ITP and significantly improved user tracking e.g. first-party cookies last only a week on Safari versus a year on Chrome.

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yes, this is huge news for advertising, fingerprinting, and tracking. i think we'll see a boom in those markets in the following years (contingent on some factors, but still).

Also it equals better PWA experience, so Apple might actually do something about it on Safari. Like implementing WebBLE.

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