people (companies) want to emulate apple because they sell devices like hotcakes, and develop or remove features that users eventually like/want/expect/don't miss, which brings down mfg cost and enables new technologies.

i don't understand why people say "meh" about companies copying apple, _as if it is apple's fault_. it's samsung, google, huawei, etc. making those decisions. if apple has 20-30% marketshare in most of the world, but has stronger fanbase, makes more money, and pushes tech boundaries, of course other companies will want to follow.