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One detail left from the analysis: these guys are already well-known for their UX work amongst the crowd most likely to purchase Flow.

Reminds me of when Guy Kawasaki launched Alltop for "only 10K." Yeah, 10K + 500K worth of PR that comes with having an enormous following.

This is not to diminish what Metalab or Guy Kawasaki do, I'm admire both. But it's not like these results are as reproducible as they infer without significant connections.

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It's not luck that they are already well known for their UX work. That is part of their hard work to get them to that point.

You say these results aren't as reproducible without significant connections... but getting significant connections is reproducible. I guess you could consider that step 1 in their process.

I would also say that you can build an audience and get connections with some hustle and/or money. A well designed pre-launch page and some paid advertising will get you an audience for launch day.

Yeah, the article glossed over that step 1 though, lots of similar articles do. Once you have a big network of the right people have have your work well known and respected lots of things become easy.

This is true, not to mention guys like Merlin Mann talking about them on 5by5. Nothing wrong with that, but it does certainly help.

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