Yes, Apple users are willing to pay for software... once. But then they want that one payment to apply to every Apple device: iPhone, iPad, Mac, Watch, Vision Pro, etc. They don't want to pay separately for each Apple platform.
Yes, Apple users are willing to pay for software... once. But then they want that one payment to apply to every Apple device: iPhone, iPad, Mac, Watch, Vision Pro, etc. They don't want to pay separately for each Apple platform.
My source is myself! I am an App Store developer. Did you miss the part where I said, "Last month I finally gave in and made my Mac and iOS apps a universal purchase instead of separate purchases"? This was because customers were constantly confused and complaining about it.
I can see some frustration with idea of paying for the app full cost separately. But I think I would be less annoyed if I can pay for both in a single transaction. Even if it wasn't at a discount for the bundle, $10 for both.
Apple doesn't support this: https://lapcatsoftware.com/articles/2023/12/4.html