I literally said even criminals don't have to worry.

I think my main point here is not only is there too much data. But that the reason for too much data is most of it is fluff data no one gives a shit about.

That's the key. Your data and my data is the fluff. Nobody cares for it. Amazon doesn't give a flying shit about you. You're not important. At best you data is analyzed by an algorithm and you're served the relevant ads. Oooh shit big deal.