Medical Xpress has misunderstood that the novel element here is the study of the impact on regular, consecutive consumption of alcohol, I think?
On the other hand there are many papers that come to a strong conclusion but you wouldn't get that from reading the title and popular articles sometimes do do a better job of explaining the importance of the work. (e.g. some really technical thing about Metal Organic Frameworks might have big technological consequences) I find the HN community is likely to complain about a ScienceX post having obnoxious ads but that on Mastodon or Tildes I am likely to get comments like "I wish I could understand that" when I post journal articles, even when they are relatively easy to read.