I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text?
I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter
I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter
but threads also seems to be an attempt to dip their toes into the fediverse (whether that's well-intentioned or just an attempt to avoid EU regulators). they don't seem nearly as eager to federate instagram so keeping it out of the main app can firewall off the federation experiment.
Even Bluesky with a ex-Twitter folk and have been seemingly developing a competing platform couldn’t execute like that. Mastadon was in no position to capitalize like that.
So the choice to not integrate it into IG makes sense to me. All you have to do is be there, and timing is everything.