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I’m not so sure, he made a choice purely on “will it make money now” not “well let’s take a chance and see if this pays of big and if not we’ll loose a little money”

It’s not like they couldn’t afford it and taking chances is important

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Ok, but you have to view this through the lens of what was on the market at the time and what kind of expectations Intel likely would have had. I can't imagine that Apple told Intel what they were planning. Therefore, it would have been reasonable to look around at the state of what existed at the time (basically, iPods, flip phones, and the various struggling efforts that were trying to become smartphones at the time) and conclude that none of that was going to amount to anything big.

I'm pretty sure most people here panned the iPhone after it came out, so it's not as if anyone would have predicted it prior to even being told it existed.

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