I got a iPhone 14 for a backup satellite sos method.
In Canada there are 100s of km of roads between towns with zero cellphone service, often for hours at a time. Having space based communication in a cellphone to fall back on would be extreme valuable and life saving to many. I know I already pay a bundle for it and many of my outdoorsy friends do the same. I can be driving to a friends house a few hours away and be out of signal for half of it, being able to call for help if I encounter or get into an accident is pretty important and building cell towers would be far more expensive then some satellites