When I compare the "Hello" on the screen to the concept of "Hello" in my mind, I cannot hold the details of the character shapes in the same clearity as I do when I just focus on the shapes.
So the siutation with the two Hello's might be just as simple (My rough estimation: 100 bits) as the situation where I focus on the shapes.
That's why my feeling is that the lower bound for how complex the universe is, is 100 bits.