Why is the blood on Amazon's hands and not the EU? Or uhh, the iRobot CEO for leading the company to a position where it had to be acquired or shrink massively?
I can only imagine how burnt out that founder must be at this point -- decades of being on the bleeding edge of commercializing new technologies with so many misses along with hits, and a last decade where global competition headwinds make consumer robotics competition heavier than ever from China.
What does the EU have to do with anything? If a company is faced with a scenario of either it's taken over by another company or it dies, having to comply with anticompetitive regulation is the least of the company's problems.
Keep in mind that the company you're depicting as a poor victim is the dominant market leader with around half of the whole market share.