I can see how it could be confusing, but for us, finding our business model and learning how to teach were in tandem with one another.

I think the main thing we discovered about teaching was that we weren't going to get anywhere by relying on other people to do the teaching for us, or with a fancy web application. The thing I find most interesting about our story was that it took us four iterations to realize that the best way to teach people was also the simplest -- teach what we know and do it directly. As far our methodology, it's going to be pretty simple: try to teach people, online, as if they were all in the room with us. That means lots of Skype calls, chat room, etc.