I'd argue strongly against your premise: people specifically
do want to note their established vendor relationships (subscription services, doctors' offices, schools, government services, utilities)
if only so that they can distinguish legitimate from illegitimate contact attempts, but also to manage different groups of known contacts differently.
This presumes a few advances, such as reliable caller-ID systems (this is presently not the case for North Amercian dialing systems). Friends who are innundated with robocalls noted that they'd received a call spoofing an entity with whom they do have a relationship, however it was clear from the call characteristics that it was not a legitimate call --- among other factors, the caller identified themselves as being from a different entity, which is a pretty low bar.
The problem of mega-services (financial, comms, federal government, etc.) being subject to spoofing simply because so many people have interactions / relationships with them is an extant problem. But odds are pretty good that your local water / sewer / trash / gas / electric service will be less universal, and knowing that they're calling when they do in fact call is useful.
It seems you're associating a contacts list with a friends list. That's not the case. Your contacts are, well, your contacts, and different contacts have different roles. Among other factors, you might set, say, different contact rules, priorities, and ringtones for, say, immediate family, work, casual social contacts, and business entities. The latter would generally not be permitted to call outside regular business hours, and you might specifically restrict them around mealtimes or other inconvenient times of day (redirecting to voicemail or another messaging service, say).