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I found it interesting how mentioning return policies in advance might actually undermine happiness. Maybe it's better not to have that "30 day refund" text on your product order page to keep your users happy.

"People seek extended warranties and generous return policies in order to preclude the possibility of future regret, but research suggests that the warranties may be unnecessary for happiness and the return policies may actually undermine it."

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I found that interesting as well. The problem is that people predict that a generous return policy will make them happy, and they are more likely to purchase if you give them what they predict will make them happy, not what will actually make them happy.

Perhaps they will be more likely to refer friends to your service if you don't give them a return policy, since rationalization will kick in and they will make themselves happier with your service if they're stuck with it.

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