> Some people love the iPhone and that is fine- to each his own. I just refuse to believe that the love affair is based on anything other than marketing.

I would argue that the iPhone and indeed most Apple products embody a "Quality without a name" as originally described by Christopher Alexander in a "A timeless way of building" http://www.munnecke.com/islands/qwan.htm . Very few other companies are able to achieve this. I believe that it is for this reason that people develop a greater emotional attachment to Apple products then the products of companies like Samsung. For example Apple products generally feel great to hold and touch while the same cant be said of Samsung's products.