to add some more substance to my comment this is how I see Bluesky's virality/stickiness playing out: everyone's going to move to it, it's going to be an unofficial but incompatible "fediverse2", folks will pretend the actual Fediverse doesn't exist, and then the actual Bluesky public benefit corporation (or some derivative, come on guys you wanna get filthy rich) will eventually turn to a data brokerage/ advertising play to enshittify the entire thing.