I think the mp3 is responsible for much of the positive momentum of podcasts and audio in general. (That's pretty obvious.) But there is not a widely accepted analog in video. Video encoding is complicated. And since we are at a particular juncture where video is large enough relative to internet speed, compression and encoding are still very important.
So the complexity of that is what makes it hard to go totally open in my opinion, at least from the creator standpoint.
That and the fact that there is just too much momentum with YouTube's audience volume, if your goal is viewership.