Apple doesn't need it to be in a sunglasses form factor for it to be successful. Xbox never leaves the house and is a major product. They just need sufficent use cases that people will actually use and stuff like rethinking UIs from static monitors/TVs/ipad screens -> flexibly overlayed around you, how people watch movies or how data is delivered visually/contextually while you're at home or in the office is a pretty big deal on its own.
Everyone is so caught up in it not being an outdoor device which IMO is missing the point for the stage the tech is at right now.
Nailing down simple indoor use, for an entirely new computing plaform/interface, seems like a legitimate first step before people are walking around outside with it. All the 3rd party devs need to nail it down too.
Like stage 1 self driving cars, you use it on a closed track before you put it on the street.