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This is what we did:

1) Gave the exclusive to the author we thought had the most influence in our target demo. (Sarah Lacy + Erin Griffith at Pandodaily).

2) Leveraged that story into a blog post, that got retweeted by Eric Ries. (http://blog.meeteor.com/18-days-from-sxsw-mvp-to-launch-our-...)

3) Leveraged that momentum into stories at other outlets.

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If another outlet has published it before, we are not inclined to rehash them. Maybe Mashable will, but we won't unless you can provide super interesting, exclusive information (eg a funding round, new product, key hire, passing a traction benchmark, or even interesting ideas for feature stories).

Got Eric Ries to retweet! Whoa, nice job :)

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