If my next EV can act as a battery for the house, that may shift the economics since I'd have a "free" 80KWh+ battery (and inverter? Not sure if the car acts as an inverter too), so would only be paying for the wiring.
As far as I know, my utility won't buy back power at peak rates, the best I could get is a credit to offset my power usage, which only makes sense if I have solar (which is not simple since I live in a condo without a lot of roof area even if I could get permission for solar)
Our grid is also experimenting with paying people to borrow their batteries for predicted high usage events, up to £25 for one event.
I guess this means nothing if you can't access it but hopefully it's a model that spreads.
With the 120VAC unit, about all I could power in my house is lights, TV's, and maybe some small kitchen appliances, which limits how much power I could shift off of peak, maybe a KWh or two, which makes it harder to get any payback on the investment.
Unless the spread between peak/offpeak power prices becomes larger, I'm not sure that battery storage is going to be a worthwhile investment (for me). Or maybe if the utility bought back power at a reasonable rate during peak periods as the other poster's power company does...But the California PUC doesn't seem to be interested in incentivizing that model.