What exactly is the use case here? I think this is trying to hard to be a new network of sorts without adding significant or desirable value. Below are some examples of online profiles that add value (outside of FB, Twitter, LinkedIn)
About.me provided a nice professional landing page for me. Coderwall falls under a good niche to get actually valuable information Threewords.me was super simple providing a throwaway fun.
GiveBrand.to requires an education system and is too professional to be like threewords. In other words, I still don't get why I should sign up for givebrand.