Part of what makes it awkward is that it appeals to me in the sense that it takes the b.s. factor out of telling people what your good at, while at the same time requires requiring you to ask others what they think you're good at.

I think part of what would make it less awkward is being able to prepopulate the page. If I send a blank page to friends and are like "gloat about me" they'll think I'm an egotistical asshole and I don't really want to be an egotistical asshole.

Of course, I sort of felt this way about personal landing pages and LinkedIn at first too.

I think a more passive way of sharing it would help too. Maybe integrations with about.me, flavors.me, LinkedIn, and the major blogging platforms. Actually, this is probably the top feature request if I had to pick one. Just let this thing float in a widget on LinkedIn.