Unfortunately, that's how the competitive market works.
People shouldn't be penalized for the tech stack that their company used vs. what companies are looking for. Skills from one platform to another are very fungible (eg - Java/.NET, AWS/Azure), so "beefing up" a resume is what's required if you plan on getting any calls back.
> Dishonesty isn't something I want to have to be understanding about in colleagues.
I have some bad news for you...
> .. I don't want there to be more rationalization for crappy interview process.
No one is forcing you to participate in interviews which require doing a coding test or system design review. You are more than capable of withdrawing your candidacy.
I would bet that a lot of equally-skilled people are lining up behind you and ready to do that extra work in order to stand out and get a job. Don't place yourself on too-high of a pedestal, my friend.