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The word trusted doesn't change meanings when you move to a sales context unless you're a salesman.

It only has a very specific meaning in software. To consumers Apple's App store is trusted.

I wonder what you would happen if you really probed a "consumer" about what they mean by trusted.

I can guarantee you they aren't going to mention code audits.

Please do guarantee this, and then actually go perform this experiment.

Trusted simply means that the arrangement benefits $bigcorp's bottom line.