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<<They never really competed all that well

I respectfully disagree. Amazon became Amazon, because it really did some things well and forced some good standards ( 2 day shipping, almost zero friction when it came to purchases -- and returns ). It is not a horrible experience yet, but the direction is clear.

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I think OP is referring specifically to their Prime Video product which is awful compared with every other streaming service both in terms of content available and UI/UX.

They do have one feature that I love and wish other services implemented: the x-ray (or whatever it's called), which lets you pause and it will show you info on the actors in this scene, trivia, etc.. This is great for when you see someone and you're like "wait I know that actor... what's their name again?" -- or if you're just a weird trivia junkie. It kind of reminded me of Pop-Up Video like that.

I meant Prime Video. But even the store part of Prime is not that convincing anymore to me, shipping times feel much more random to me now than they used to. So maybe there is a significant speed advantage in Prime, but it's just hard to perceive it when at random times you have slow shipping anyway. And the price advantage only comes into play if you order lots of small stuff individually.

My bad. I misread your post. I agree with that.

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