Does anyone have data on the relative cost of running AI-enhanced experiences vs. traditional ones? For example, search: what's the increase in cost to Microsoft when you do a Copilot search vs. a plain Bing search? I have a vague hunch that it's a lot more expensive and is being subsidized by the companies in question as they try to grab market share, but I don't have anything to back up this intuition.

My worry is that we're in a bubble where AI is being applied to cases where it's not actually cost-effective. This might distort the market by suppressing non-AI competitors and then lead to some pretty drastic monetization when the bills start to come due.