> We recognized that a full-on SSG wasn't going to do the job.

Why? The article doesn't explain.

> it turns out that it's not so easy to "just use a CMS." Like many others, we initially looked into popular ones like Ghost, Hugo, Jekyll, and Publii

I don't know what Publii is; but Hugo and Jekyll aren't CMS's.

> all I really wanted was to be able to write Markdown, and then get some React Components that were styled well enough to use in my blog

Why was this a technical requirement? Why should the output from Markdown be a React component? Why does she need React for her blog? The article doesn't say.