The strategy most dating apps use has been to keep people in a perpetual cycle of heightened seeming possibility. You see the young, cool, attractive people, and perhaps one out of 100 times you'll strike out, and the unlimited options keep you feeling that such an opportunity could happen infinitely. For average hetero dudes, this obsession will drive purchasing premium, paying for swipes and super likes, etc.
I know it's controversial but I do believe that robotic/AI partners is the "ideal world" solution to this. You get someone who fulfills all your physical needs so you don't have to play the roulette in real life, or string along someone in your league because you believe you could get someone out of it. I'm sure in the future we'll see them similar to how we see sex toys today.