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most people with a laptop/desktop will type "facebook" into the address bar of their browser, which will do a search in whatever search engine was provided as the default, then click on the first link

they have little to no conception of what a TLD is

actually, most people use an app on their phone for everything and avoid the web browser

I don't say this to insult the average person, this is simply what I see non-engineers do

SEO, unfortunately.

As Palomides mentioned, most people just search for a website they will go to instead of typing in whatever cute domain you've crafted.

https://www.gnunet.org/en/gns.html