> "Maybe he's not a good guy, but he's not a bad guy."
Translation: He has too much money, and FB has too much potential influence on our readers, for us to tell you what we really think.
that's unduly cynical. if you read the rest of the article, they explain their reasoning - mainly that, when zuckerberg might have fired people ruthlessly in his rise to the top, they did not feel that any of those firings were actually unfair.