Or they should be. I think in the US they are handled by the same bureaucracy called 'United States Patent and Trademark Office'?
But the US has the same bureaucracy for both. And bureaucracies are leaky abstractions.
It's a huge pain (and pretty much requires lawyers, but you can do it yourself, if you are a masochist), and, in retrospect, not worth it. I suspect that why most companies use ™.