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While I agree with the premise of the article, Business Insider is just garbage journalism, and this article has the typical kiddie-pool depth for BI.

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Because, ironically, they are run by greedy mentality

So under the "takes one to know one" theory of life, wouldn't they be uniquely qualified to write this story?

Depends very much on who "they" are.

I think it makes them uniquely qualified to understand it, probably not write, as they would be too greedy to do a good job.

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