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I'm not advocating for what Navalny did, just explaining his point of view, according to which if you're not ready to die for your principles then you have no principles — just opinions. Again: his words, not mine.

What if my principle is to survive?

That may be yours (and mine), but it wasn't his.

Then your principle would be logically unsound, according to Navalny.

Because if he left, the propaganda would have easily portrayed him as a coward. Staying in Russia gave him the best chance he had to win over the populous.

We're talking about his story now.

His death and the circumstances will remain in your mind (buried, perhaps) for years to come and affect your decisions and thinking. And you're not alone.

In the end it's advertising for change, and we have data on advertising's usefulness. It can change minds.