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9 pointsbundie3 comments

This is just someone tweeting a link to an article that was already on the front page earlier today:

The majority of traffic from X may have been fake during the Super Bowl (231 points, 167 comments) https://news.ycombinator.com/item?id=39402876

I’ve always had an inkling that at least half of pay per click traffic is bots.

I must have tried PPC with 20 different businesses that I’ve ran or helped with, and I don’t think I’ve ever really moved the needle with it.

The vast majority of traffic just bounces even with every best practice in the book followed.

I feel like it’s a game that everyone has to play but theres a little emperors new clothes about it where nobody will admit it’s a waste of money.

I am extremely skeptical that the advertising industry is nearly effective enough to justify the fortunes spent on it.