> Find an average (non tech) IOS user, and try to get them to switch to these apps

You do know that Spotify has 600 million users? And that it got those users without practices like pushing its app in phone setup, account setup, settings, home screen, default music app, default music app in carplay etc.?

> As an aside, the source of this complaint being Spotify is interesting. I would love to know from artist who pays better between the two (because I dont think its spottify)

Neither pays artists directly. They pay money to rights holders. Why no one ever questions the rights holders is beyond my comprehension at this point.