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* huge asterisk since I pay to use it and feel the need to disclose that upfront.

Kagi is a very strong and viable candidate IMHO. The search is actually useful and I’ve noticed on a few occasions that my search was “too focused” and yielded “no results found” and I had to rethink my query to better find what I was looking for. Google on the other hand would have spared no opportunity to spam my results with ads even if it couldn’t find what I was looking for. Anything to put more ads in my face.

We'd know about them if they existed as a company today.

Remember that what became Google was Larry's and Sergey's PhD project that no one wanted to buy.

I would guess the new chatbots have already stolen a bit of the market.