Choosing to be suboptimal in the short term for yourself, for the long term benefit of everyone, is how you grow.
How many of the Top 20 Global Rich List got there through altruism and CSR?
We have dozens of touch-points in Human Culture to aptly demonstrate this, ranging classically from 'The Tragedy of the Commons' to that sterotypical 80s mindset of 'Nice Guys Finish Last'. From Manufacturing/Sweatshops and post-colonial era exploitation of the 3rd world, to a Newt Gingrich led era of destructive political spindoctory in the 1st World.
To be slightly on the nose about it, we're now living in a US-Led 'Too Big to Fail' era of Power and Financial attainment, typified by an incredibly strong lobbying class, and a lax and de-incentivised regulatory class. The two are then weaponised to nefarious ends by power brokers using disingenuous polemic to conflate them to the point of making the hoi polloi into a pastiche of turkeys voting for Christmas.