- Work on the pitch and clearly state the problem this is solving instead of mainly talking about the competition. What makes this unique? Why should people care?
- Make it easy to start using this for teams. My guess is that this is where a lot of developers fail to convince others in their teams. Back in the day when I started using Git, interfacing with existing svn repositories was a key selling point for me. Likewise, I helped migrated a big cvs repository to subversion when that was new. Key selling point there: we don't loose our version history. This is a complex topic of course but I bet there are actually a lot of solutions here.
- Show that there's an ecosystem. Who is using this? What tools are there? Are there any project hosting things that I can use? Answer these questions. This is about taking away any concerns people might have about using this that are perhaps half convinced already.