This entire comment is actually signalling status.
High status, conspicuous consumption, gram-worthy life, indeed.
https://www.mrmoneymustache.com/2012/01/13/the-shockingly-si...
A. If I care what people think, but work to communicate that I don't, that's pretty obviously counter-signaling.
B. If I genuinely don't care what people think, but my actions are outwardly indistinguishable from those in A, is that counter-signaling?
* - the inspection of the entrails of sacrificed animals