GP is correct. There is not much value in search itself.

Are you serious about Amazon? I can absolutely find everything I need on Amazon. Who needs exact search when there are better alternatives through recommendation, people also buy etc?

I am curious to know — if you think search on amazon as broken as you think, why do you think people keep buying from Amazon? They have strong logistic network. But, to even start that logistics part, you need to search and buy.